TOMS / The Fenix

The Fenix campaign celebrated the brand’s newest product offering inspired by their iconic slip-on. The goal was to re-energize the brand and introduce the collection to a new generation of consumers.

Worked on: Content Strategy + Execution, Product Messaging + Positioning, Asset Development Management, 360 Marketing Launch Planning, Campaign Recap + Analysis.

TOMS / Impact Report

The 2021 Impact Report shared with consumers the power of their purchase showcasing TOMS as a modern impact brand. The report used transparent reporting and compelling examples of the brands 360 impact and evolved giving model: ⅓ of profits for grassroots good. 

Full Impact Report can be found HERE

Worked on: Content Strategy + Execution, Asset Development Management, 360 Marketing Planning

JOHN HARD JEWELRY / Lahar Collection

The Lahar Collection was inspired by the brand’s Balinese roots and the island’s volcanoes. The campaign launched the first diamond-focused collection for the brand.

Worked on: Content Strategy + Execution, Campaign Production, Press Strategy + Activation, Influencer Strategy + Execution, 360 Marketing Launch Planning.

JOHN HARD JEWELRY / Tiga Collection

The Tiga Classic Chain was a triangular evolution of the brand’s iconic Classic Chain collection. The campaign melded the past with the present by showcasing a modern interpretation of the John Hardy archives.

Worked on: Content Strategy + Execution, Campaign Production, Press Strategy + Activation, Influencer Strategy + Execution, 360 Marketing Launch Planning.