GLOBAL MARKETING
MICHAEL KORS / Lunar New Year
The Michael Kors Lunar New Year campaign was a whimsical celebration of holiday travel. Centered on a stop-motion video directed by Virgilio Villoresi, the campaign took viewers on a journey from Paris to the brand’s home in New York City and lastly to Shanghai. The video was accompanied by still-life images featuring three-dimensional paper planes.
Worked on: Content Strategy + Execution, Asset Development Management, Global Amplification + Localization, 360 Marketing Launch Planning, Campaign Recap + Analysis.
MICHAEL KORS / Singles Day
The Michael Kors Singles Day campaign celebrated the largest Chinese online shopping holiday for single people held on 11/11. The campaign seamlessly integrated the brand’s seasonal theme of Las Vegas with the playful and fun holiday: Love is a game, and the best way to win? Bet on yourself. One is the luckiest number.
Worked on: Content Strategy + Execution, Asset Development Management, Global Amplification + Localization, 360 Marketing Launch Planning, Campaign Recap + Analysis.
