INFLUENCER MARKETING
JOHN HARDY JEWELRY / Influencer Program
Launched the brand's first annual influencer program working with 24 micro-influencers across 6 campaigns delivering 96 assets and 3.9 million impressions.
Worked on: Strategy + Briefing, Influencer Selection + On-boarding, Day-to-day Campaign Management + Communication, Campaign Approvals, Product Management.
JOHN HARDY JEWELRY / Ambassador Program
Launched the brand’s first ambassador program with 5 micro-influencers across 11 campaigns delivering 120 assets and 5.76 million impressions.
Worked on: Strategy + Briefing, Influencer Selection + On-boarding, Day-to-day Campaign Management + Communication, Campaign Approvals, Product Management.
